The Sun Group owned airline – SpiceJet – is in the process of establishing new performance benchmarks. This leading low-cost carrier (LCC) has a fleet size of around 79 aircraft and operates more than 350 flights every day, catering over 55 international and national destinations. Second quarter reports published by the Directorate General of Civil Aviation (DGCA) showed a positive change in the market share of this airline. It replaced Air India – the national airline – from the third rank. Capacity addition, introduction of new routes and cheapest airfare helped the carrier in gaining significant market share in the previous month. Now it carries more than 20 per cent of total fliers, which make it the second largest airline of the country followed by IndiGo. As far as seat occupancy is concerned, it tops the charts and leaves behind all the other carriers, according to a data revealed by DGCA.
As per industry reports, cheap SpiceJet flight fares and flash sales allured a large number of leisure as well as business travellers who had never travelled with the carrier before. Top-notch amenities and simplified booking process helped it in retaining the existing fliers. Officials said that these offers were rolled out with proper planning, and it did not take hit on the revenue. The LCC flew its aircraft with almost 79 per cent occupied seats, whereas IndiGo saw a downfall and optimised only 67 per cent of the capacity. Air India, Jet Airways, GoAir, Air Costa and AirAsia recorded approximately 69, 64, 69, 65 and 69 per cent occupancy, respectively, in the month of July. The tourism industry is thriving at a quick pace and around 5.21 million passengers enjoyed air travel in the previous year. It has broken the myth that carriers cannot fly aircraft with full capacity in the lean season.
As per industry reports, cheap SpiceJet flight fares and flash sales allured a large number of leisure as well as business travellers who had never travelled with the carrier before. Top-notch amenities and simplified booking process helped it in retaining the existing fliers. Officials said that these offers were rolled out with proper planning, and it did not take hit on the revenue. The LCC flew its aircraft with almost 79 per cent occupied seats, whereas IndiGo saw a downfall and optimised only 67 per cent of the capacity. Air India, Jet Airways, GoAir, Air Costa and AirAsia recorded approximately 69, 64, 69, 65 and 69 per cent occupancy, respectively, in the month of July. The tourism industry is thriving at a quick pace and around 5.21 million passengers enjoyed air travel in the previous year. It has broken the myth that carriers cannot fly aircraft with full capacity in the lean season.
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