Technological revolutions have simplified our lives in a number of ways. Online flight booking, reservations, payments, money transfers and many other time consuming activities can be carried out with just one click of a mouse button or a tap of the mobile phone. Earlier, it took days and weeks to introduce a new product or offer on the existing ones, and months to assess the results. However, now, these offers reach to target customers instantly, and its impact can be assessed in a short period. For instance, SpiceJet is offering around one million airline tickets having a base fare of just INR 999 and a significant number of tickets are already sold as per reports.
Studies show that online ticket bookings do not only save precious time, but also save a lot of money. A lot of hard earned money can be saved by availing seasonal offers rolled out by different carriers. Travellers planning their trip anytime between January and October in the next year can get one of those million tickets, prior to 10th of July. This is one of the most successful marketing strategies followed by low-cost carriers (LCCs) of other countries. Usually tickets booked under this scheme cannot be cancelled and are non-refundable, but as per Directorate General of Civil Aviation (DGCA), surcharge including taxes and other fee, except for the base fee can be claimed by travellers.
Industry experts say that this offer can generate quick funds for the Sun Group of India by turning in the fliers with long term plans. The carrier is using aggressive strategies to boost up the sales as the Premium Economy class was recently introduced by the airline, having about 36 inches of leg room as against the usual 32 inches provided in the Economy Class. As per industry reports, these offers have considerably increased the SpiceJet flight booking in past few months.
Studies show that online ticket bookings do not only save precious time, but also save a lot of money. A lot of hard earned money can be saved by availing seasonal offers rolled out by different carriers. Travellers planning their trip anytime between January and October in the next year can get one of those million tickets, prior to 10th of July. This is one of the most successful marketing strategies followed by low-cost carriers (LCCs) of other countries. Usually tickets booked under this scheme cannot be cancelled and are non-refundable, but as per Directorate General of Civil Aviation (DGCA), surcharge including taxes and other fee, except for the base fee can be claimed by travellers.
Industry experts say that this offer can generate quick funds for the Sun Group of India by turning in the fliers with long term plans. The carrier is using aggressive strategies to boost up the sales as the Premium Economy class was recently introduced by the airline, having about 36 inches of leg room as against the usual 32 inches provided in the Economy Class. As per industry reports, these offers have considerably increased the SpiceJet flight booking in past few months.
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