Stiff competition in the Indian aviation industry has lead to fare wars between low-cost as well as full-fledged carriers. This market has also witnessed a number of twists and turns in the previous quarter. As per Directorate General of Civil Aviation (DGCA) reports, SpiceJet gained substantial market and pushed back the flag airline of the country – Air India – in the ranking orders. Other low-cost carriers (LCCs) also managed to allure fliers by offering cheapest airfare, which in turn increased their flight occupancy. However, the Sun Group-owned company – SpiceJet – not only recorded growth in the number of fliers, but also topped the charts in terms of load factor.
As per reports, SpiceJet booking has increased because of the frequent flash sales announced by the company. Apart from this, the commencement of flights on new routes also contributed. The chief executive officer on the other hand shares a different view. Responding to these reports, he said that these discounts definitely helped in attracting new passengers, but the consistency in services provided by the carrier played an important role in retaining them. The airline operates more than 300 daily flights to over 45 national and 10 international destinations. Its fleet size of around 53 aircraft consists of the latest models launched by Boeing and Bombardier. These fuel efficient models allow these LCCs to cut down tariffs, which attracts more customers and is ultimately reflected as profits in the books of carriers. One of such offers includes SpiceJet tickets at just INR 699 to a number of domestic destinations.
This LCC recently announced Early New Year Sale followed by Early Bird offer in September. Under this deal, travellers can book flights to different cities of the country at INR 699 for travel dates falling between 16th January and 24th October, 2015. However, the bookings had to be made by 1st of October, 2014. Jet Airways and Air Asia also came up with similar offers, but to selective destinations of Southern India. The booking window for both of them was longer, till 5th of October. IndiGo, the leading airline of the country with over 32 per cent market share also announce similar offers to tackle this price-based competition.
As per reports, SpiceJet booking has increased because of the frequent flash sales announced by the company. Apart from this, the commencement of flights on new routes also contributed. The chief executive officer on the other hand shares a different view. Responding to these reports, he said that these discounts definitely helped in attracting new passengers, but the consistency in services provided by the carrier played an important role in retaining them. The airline operates more than 300 daily flights to over 45 national and 10 international destinations. Its fleet size of around 53 aircraft consists of the latest models launched by Boeing and Bombardier. These fuel efficient models allow these LCCs to cut down tariffs, which attracts more customers and is ultimately reflected as profits in the books of carriers. One of such offers includes SpiceJet tickets at just INR 699 to a number of domestic destinations.
This LCC recently announced Early New Year Sale followed by Early Bird offer in September. Under this deal, travellers can book flights to different cities of the country at INR 699 for travel dates falling between 16th January and 24th October, 2015. However, the bookings had to be made by 1st of October, 2014. Jet Airways and Air Asia also came up with similar offers, but to selective destinations of Southern India. The booking window for both of them was longer, till 5th of October. IndiGo, the leading airline of the country with over 32 per cent market share also announce similar offers to tackle this price-based competition.
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