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Tuesday, October 14, 2014

New Strategies to Increase SpiceJet Online Booking

One of the leading low-cost carriers of the country – SpiceJet – is planning to implement new strategies to increase its profits and bookings. It has announced a number of sales and offers in the past few months, and air ticket booking with the airline has increased significantly due to this. It has become the largest service provider of the country as far as load factor is considered. In the previous quarter and months, it has recorded over 80 flight occupancy. Apart from this, it also stepped up in the ranking chart on the basis of market share, by pushing back Air India. This Sun Group-owned company has emerged as the first choice of fliers because of the cost efficiency and top-notch services.

It was started as an aviation foray of the Sun Group in the year 2005. The carrier has expanded its business in Indian as well as international market with a fast growth rate. Currently, it operates more than 350 flights everyday to various destinations with a fleet size of around 52 aircraft. However, the airline is planning to bring down the number of operating flights. As per reports, older models will be kept idle it is an attempt to lower the cost of operations as fuel efficiency of new aircraft is higher. The fleet of SpiceJet consists of efficient models like Bombardier Dash 8 Q400 aircraft and Boeing 737 Next Generation. However, some of them are quite old as well that increases the operational charges, and replacing them with new ones will prove to be beneficial for the carrier. It has placed an order of 57 new models scheduled to be delivered in the coming months. As soon as it is received by the company, the airline may drop down the price of tickets even further. This will increase the number of fliers opting for SpiceJet online booking in the coming future.

The carrier has started cutting down the capacity, and has successfully reduced it by 10 per cent. As per reports, it aims at shrinking it by 14 per cent by December. However, it is expected that with the receipt of new machines, it may start increasing the capacity.

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