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Wednesday, October 8, 2014

Cheap Tickets Leading to Increased Number of Fliers

With the advent of low-cost carriers (LCC) in the aviation market, the number of fliers has significantly increased. As per reports, a record growth of over 8 per cent has been seen in the month of August as compared to July. Apart from cheap tickets, improved services, easy accessibility and new marketing strategies are some of the important reasons behind this growth. In absolute terms, around 5.2 million people availed services of these airlines in the month of July, which climbed up to approximately 5.7 million in just 30 days. However, on year on year basis, the jump was of around 5.31 per cent, with a total of over 41 million fliers. Carriers like SpiceJet, GoAir and IndiGo also got into competitive spirit, which lead to a fare war and ultimately in increased fliers.

GoAir with around 10 per cent market share continued offering seats at a low cost. This Wadia Group-owned airline is growing at a fast pace and is planning to launch international flights in the coming year. As per industry experts, travellers can see a few international destinations in the GoAir booking option list. It has recently commenced operations on a number of new routes including Odisha. With over 100 everyday flights to over 20 destinations in the country, it is one of the rare airlines to report in its financial books. It is expected that as soon as it starts global operations, these profit figures will go up.

IndiGo, Jet Airways and SpiceJet also gained a significant number of passengers in the previous month. This raised the load factor of different airlines, but it remained in the 70-80 points range as the increment was slight in the last few months. However, more than 80 per cent seats of SpiceJet aircraft were reserved in the previous quarter. This LCC has left behind the leading carrier IndiGo in terms of flight occupancy, but as far as market shares are considered, it is still on the third spot. If the progress graph remains the same, we can expect interesting twists and turns in the performance reports of all these carriers in the following quarter.

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