AirAsia, the Malaysian airline, has been judged the best low-cost carrier (LCC) at the World Travel Awards, held in New Delhi. The Chief Executive Officer (CEO) of the company said that they were extremely glad to receive the award third time in a row. He further added that it shows that the world is appreciating the effort that the carrier has put in to make air travel better. Established by a government-owned firm in 1993, it went private in 2001 and since, has seen an upheaval in profits. It now has many subsidiaries, such as AirAsia India, which give many domestic flight offers to people in the largest democracy of the world.
In 2001, at a time when it was extremely crash-strapped, it was bought and bailed out by the Tony Fernandes-owned Tune Group for around USD 11 million. He introduced fares of as low as USD 0.27 or MYR 1, starting with its primary hub at the Kuala Lumpur airport. A secondary hub was established in Senai International Airport, close to Singapore, and the first international flight to Bangkok was launched. The coming years saw air services being started on more routes and in 2006, it announced its plans to start flights to China, Vietnam, India and Indonesia. Two years later, the carrier revealed the addition of 106 new routes to its list of 60.
Current Situation and Aftermath
The Indian subsidiary of AirAsia was set up in 2013, with an initial investment of USD 50 million from the parent company. On 30th May, 2014, after getting the final permit from the Directorate General of Civil Aviation (DGCA), it revealed its first Indian flight between Bengaluru and Goa. The conferring of the said award on the carrier may further intensify the already explosive aviation competition in the country. Air travel is constantly on the rise in the country, and more and more carriers are coming up with innovative schemes to attract customers and dominate the competition. In the coming days, GoAir, IndiGo and SpiceJet offers relating to new routes and brought-down costs to compete with AirAisa may be a common phenomena.
In 2001, at a time when it was extremely crash-strapped, it was bought and bailed out by the Tony Fernandes-owned Tune Group for around USD 11 million. He introduced fares of as low as USD 0.27 or MYR 1, starting with its primary hub at the Kuala Lumpur airport. A secondary hub was established in Senai International Airport, close to Singapore, and the first international flight to Bangkok was launched. The coming years saw air services being started on more routes and in 2006, it announced its plans to start flights to China, Vietnam, India and Indonesia. Two years later, the carrier revealed the addition of 106 new routes to its list of 60.
Current Situation and Aftermath
The Indian subsidiary of AirAsia was set up in 2013, with an initial investment of USD 50 million from the parent company. On 30th May, 2014, after getting the final permit from the Directorate General of Civil Aviation (DGCA), it revealed its first Indian flight between Bengaluru and Goa. The conferring of the said award on the carrier may further intensify the already explosive aviation competition in the country. Air travel is constantly on the rise in the country, and more and more carriers are coming up with innovative schemes to attract customers and dominate the competition. In the coming days, GoAir, IndiGo and SpiceJet offers relating to new routes and brought-down costs to compete with AirAisa may be a common phenomena.
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